Ethos

These are the values that shape how we build, operate, and grow as a company.

Open by Default

We believe openness creates better software and stronger communities.

• Open-source, self-hostable solutions. Our core tools are open-source. You can inspect the code, contribute improvements, and self-host when you need full control.
• No vendor lock-in. We design for portability. Your data and workflows are never trapped.
• Community-driven development. Users influence our roadmap (see Backfeed). We build what matters to the people who use our tools.

Transparent Operations

Trust is built through transparency.

• Transparent pricing. No hidden fees, no surprise charges, no "contact sales" barriers.
• Transparent processes. Our roadmap, decisions, and trade-offs are discussed openly.
• Transparent ethics. We're clear about what we will and won't do with your data.

Ownership by Design

Creators should own their work—permanently.

• Your data is yours. Export everything, anytime, in standard formats.
• Permanent control. We don't hold your work hostage. If you leave, you take everything with you.
• Self-hosting options. For those who need it, full sovereignty over their infrastructure.

Human + Machine

We combine human creativity with intelligent automation.

• Human creativity first. Our tools amplify what humans do best.
• AI-augmented development. We embrace AI as a collaborator, using it to accelerate and enhance our work.
• Expert knowledge encoded. Our software captures best practices so teams can move faster without reinventing the wheel.

See Also

• Mission — What we're building and why
• Open Source — The freedom of open software
• Standards — How we ensure quality